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Our Values

Underpinning every strategy, tactic, and decision are the values that connect our work to the present and the future. Times change, but what we stand for doesn't.

01

Aggressive Optimism

Optimism isn’t idealistic—it’s tactical. We believe in a better world because we work for it every day.

02

Bold Curiosity

We interrogate assumptions and challenge conventional thinking to move from what is to what could be.

Woodland Path
Beach

03

Conscientious Candor

We speak with clarity and intention. Our words have purpose because honesty is best delivered with context and conscience.

04

Determined Justice

We align our strategies with the reality of inequity and the fight to make it untenable—while enabling safety, dignity, and opportunity for all.

Rocky Stream
Foggy Landscape

05

Radical Joy

We work for wins worth dancing for. There is always room for celebration, even where it’s long been denied.

Well Positioned is a narrative change agency advancing healing, justice and joy. In a world where inhumanity is increasingly normalized, we are audacious enough to pursue the opposite: communities where humanity is honored, justice is achieved, and people have the resources to live with joy.

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